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Consultative Services 

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In-House Creative Org Design 

Your team has outgrown their creative setup — a pile of contractors, a single generalist, or a team of channel specialists working in parallel silos — but don't know how to build something that scales. The result is missed deadlines, duplicate effort, and work that never quite coheres.

 

WHAT I CAN DELIVER

  • Org structure recommendation with reporting lines and headcount model

  • Role definitions aligned to your brand's output needs

  • Phased implementation roadmap with 30/60/90-day milestones

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Creative Operations Restructuring

Your creative teams can't keep up — requests pile up, timelines slip, the same handoff breaks the same way over and over The team is capable; the process is broken. 

 

WHAT I CAN DELIVER

  • Current-state workflow audit and process map

  • Root-cause analysis of recurring failures

  • Redesigned intake, routing, and production process

  • Tool and platform recommendations where relevant

  • Implementation plan with accountability owners

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Brand Audit

Your brand is losing it's voice. Without a systematic look at what's actually in-market across every channel, inconsistency accumulates — different tones, outdated visuals, off-strategy messaging — until something expensive makes it visible. 

 

WHAT I CAN DELIVER

  • Channel-by-channel audit across advertising, digital, retail, social, and partner

  • Strategic gap analysis: where brand expression diverges from positioning

  • Prioritized remediation roadmap with effort vs. impact framing

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Agency Management Advisory​

It's easy for agency relationships to be neglected — vague scopes, unclear expectations, no performance framework. The result: mediocre work, scope creep, and an AOR relationship that does not meet it's potential. 

 

WHAT I CAN DELIVER

  • Agency relationship health assessment

  • Scope-of-work review and cleanup

  • Performance metrics and review cadence design

  • Briefing standards for the client team

  • Ongoing advisory as relationships evolve (retainer option)

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Client-Agency Fluency Training

​Most agency-client breakdowns aren't strategic — they're communicative. The business brief is lacking; the agency doesn't push back when the brief is hollow. Both sides leave alignment meetings thinking they agreed on something they didn't. 

 

WHAT I CAN DELIVER

  • Half-day or full-day workshop (client-side, agency-side, or joint)

  • How agencies actually think and structure their work

  • What makes a brief they can genuinely execute against

  • Feedback best practices and expectation-setting frameworks

  • Custom facilitation based on the specific relationship

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Agency Transition Management

​Agency transitions are easily overlooked. The incumbent is checked out. The incoming agency is under-briefed on brand history, relationships, and in-flight work. The marketing team is managing the transition while also running a business. Work suffers. Launches get delayed.

 

WHAT I CAN DELIVER

  • Managed transition plan from review through new agency launch

  • Incumbent offboarding protocol and knowledge capture

  • Brand and institutional knowledge transfer documentation

  • Incoming agency onboarding and continuity brief

  • In-flight campaign handoff with no gaps

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Creative Measurement & ROI​

Most marketing teams track impressions and engagement but can't connect creative decisions to revenue outcomes. This makes the creative budget perpetually vulnerable in planning cycles. 

 

WHAT I CAN DELIVER

  • Creative KPI framework tied to business outcomes

  • Attribution approach appropriate to the media mix

  • Reporting cadence and template for executive audiences

  • Dashboard design that makes creative performance legible to non-creatives

  • Playbook for using measurement to inform future investment

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Creative Budget Audit​​

Creative budgets accumulate waste quietly: redundant production runs, agency fees for work that should have been in scope, over-investment in channels that don't perform. 

 

WHAT I CAN DELIVER

  • Line-by-line audit of creative and production spend

  • Benchmarking against industry norms by category and channel

  • Waste and overlap identification report

  • Optimized budget model for the next fiscal year

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Brief Writing Mastery​

The brief is the most leveraged document in the creative process — and most of them have room for opportunity. Vague strategy, missing audience insight, contradictory mandatories, or four pages of backstory with no clear ask. Bad briefs produce expensive mediocrity. 

 

WHAT I CAN DELIVER

  • 2–4 hour workshop on brief anatomy and strategic clarity

  • Custom brief template built for the client's specific process

  • Live critique of existing briefs (anonymized or open)

  • Before/after brief rewrite examples from real categories

  • Optional ongoing coaching for brand managers 

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Creative Team Upskilling 

Your team has amazing people on it, with amazing skills, but those skills are increasingly being obsolete. There is a real opportunity to take your team members with amazing institutional knowledge and give them the skills to add value to a creative team of the future. 

 

WHAT I CAN DELIVER

  • Custom gap analysis for team members

  • Development of learning plan for upskilling

  • Custom training program 

  • Strategic brief reading and business context fluency

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AI-in-Marketing Implementation​

Marketing teams are experimenting with AI tools ad hoc: some people use them, most don't, and there's no shared practice or quality standard. The result is inconsistent output, missed efficiency, and a growing gap between teams that have operationalized AI and those still treating it as a curiosity.

 

WHAT I CAN DELIVER

  • Current-state workflow assessment across the marketing function

  • Identification of highest-impact AI integration points

  • Pilot program design for 2–3 priority workflows

  • Tool recommendations and procurement guidance

  • Rollout playbook with training, adoption metrics, and guardrails

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Executive LinkedIn Ghostwriting​

Senior marketing executives have hard-won perspectives worth sharing — but not the time, the habit, or the appetite for staring at a blank page every week. A dormant LinkedIn presence is a missed opportunity for thought leadership, new business development, and attracting the kind of talent that gravitates toward visible leaders.

 

WHAT I CAN DELIVER

  • Voice discovery session to capture tone, POV, and off-limit topics

  • Monthly content calendar aligned to their priorities

  • Weekly post drafts (3–4 per month) written in their voice

  • Light engagement strategy and analytics review

  • Quarterly refinement based on what's resonating

 

 

 

 

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